In 1996, METRO Cash & Carry, the international pioneer in self-service wholesale, opened its first wholesale store in the international metropolis of Shanghai, and thus brought in the country a brand new business concept. The company has set its foot already in 60 Chinese cities with 97 stores in operation. With a headcount of over 11,000 employees, the wholesaler is servicing 17 million customers across the country.
Focusing on different customer groups, METRO China is developing multiple sales channels including O2O omini-channel retail, Food Service Distribution, and Welfare & Gifting. At present, METRO China Headquarters is certificated by ISO 9001, ISO 22000 and HACCP (Hazard Analysis and Critical Control Point), and all the stores got HACCP certificates, to ensure products quality and safety. In addition, METRO established Star Farm Traceability System in 2007, and has made great contributions to the improvement of China's food safety system.
With a strong sense of social responsibility, METRO has always been striving to assume the responsibilities as a corporate citizen while achieving the business growth. Specifically, METRO China strictly observes local laws and regulations, consciously pays a great amount of tax to local governments every year, and provides strong support for infrastructure construction nationwide. In particular, it has made great contributions to the improvement of China's food safety system. Taking sustainable development as its obligation, METRO has made great efforts, including building and turning existing stores into green stores, setting up solar power stations and upgrading the refrigerating systems, to reduce energy consumption and emissions. Moreover, by partnering with China Youth Development Foundation, METRO funded Hope Primary Schools and established the “METRO China Education Fund”, to help improve education in poverty-stricken areas across China. METRO brings a lot of job opportunities and advanced management concepts to all locations where it operates, to help local suppliers, especially the small and medium-sized businesses, to improve product quality. Meanwhile, METRO is including more and more Chinese companies into its global distribution and sales network, thus to help them sell their products to international markets.
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