This enables us to place and display offers and other information available on our website in the best possible way. The IP address collected in this context from a user of our website is anonymized and transferred to an Optimizely server in the USA for evaluation and stored there.
The information is not combined with other data from Optimizely. We have entered into contractual agreements with Optimizely by virtue of which Optimizely has undertaken to comply with the level of data protection required by Regulation (EU) 2016/679 (General Data Protection Regulation). Furthermore, Optimizely has been certified according to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). Users can object to the collection and processing of their data by Optimizely at any time by following the instructions on https://optimizely.com/opt_out